Colleagues using in-house publishing software as digital publishing software becomes more readily available and easy to use, many companies are looking at the option of bringing their digital magazine publishing in house instead of out-sourcing the function.
1. Reduce costs: The costs that can be saved through bringing your digital publishing in house are significant. Printing and distribution costs plummet as your publication takes its place online, and agency costs are a minimized as you convert your PDFs into digital editions yourself through an easy to use, step by step software solution.
2. Stay in complete control: In-house software publishing software allows you as the owner of the publications to create, host and therefore ultimately own your digital publications. No more sending requests for new publications, asking for amendments to be made to existing publications or enquiring as to why an out of date publication has not been taken down.
3. Remove restrictions: Agencies and software services who produce digital publications for clients will often put a set limit on the number of editions they will digitise for you per month or year. This restriction confines you somewhat. Having the software as a solution opposed to a service lifts this restriction, allowing you to take advantage of producing as many digital publications as you want.
4. Gain insight: By gaining complete control over your digital editions you can analyse the way in which your reader interacts with your digital edition. Software solutions that provide this allow you to understand which pages are most popular, which articles readers are zooming in on, which videos embedded in you publication are viewed most etc.. Use this information to tailor marketing messages and make your publication more relevant to your readers.
