So, are digital magazine Apps selling on the iPad?

20 MAY 2010




apps are they seeling?With the much anticipated iPad launch in April, figures are now beginning to surface, highlighting the sales performance of magazine App sales for the device.

A recent news post from Digital trends has reported that just 365 copies of GQ magazine have been sold on the Apple iPad – much lower than their expectations. Digital tends however say “GQ publisher Condé Nast is unfazed by the poor sales and will also soon be debuting Glamour, The New Yorker, Vanity Fair, and Wired magazines on the iPad.”

Since the launch of the iPad many publishers have jumped at the opportunity to enable their digital publications to be viewed on the iPad. So should companies create an iPad application that readers can download from the App store or create a web-base version?

iPad Apps are specifically and exclusively created for iPad users. The Apple iPad will soon have strong competition which became apparent on our recent visit to the WEB 2.0 conference in San Francisco where we learnt of a number of new touch screen tablets to hit the market over the next 6 months. While Apple certainly has set the bar, some of these new devices will have a significant impact as they offer a number of software enhancement (most notably flash support) and hardware improvement over the iPad.

digital-publishing-software-forum

The future is exciting for digital editions and it is relatively early days. The new release of 3D Issue is a web based solution because, moving forward, we want 3D Issue to cater to all devices not just the Apple iPad.

When will the 3D Issue iPad compatible version be released?
Version 3.5 is scheduled for release on July 1st 2010 but if you can’t wait do not worry, customers purchasing the current version 3.4 between 17th May and the launch date of v3.5 will receive an upgrade to v3.5 upon its release – Free!