In our blog today, we will take a look at consumer habits in the e-Book market. Simba Information, a market research firm specializing in publishing and media, has released the fifth edition of its Trade E-Book Publishing report series. ...
Which devices are growing in demand in the current market?
Our blog today deals with the latest mobile devices, PC and laptop sales report. According to Forbes.com ‘The US mobile retails sales is predicted to reach $31B ...
These days merely having a good digital publication is no longer enough to be successful in the publishing business. Thus, the introduction of new technology has produced important changes; which in turn demand the need to implement new strategies to ...
According to Techcrunch.com analyst at the research firm IDC are forecasting the increase of Android tablets’ sales as eReaders’ sale decreases. Based on an updated forecast provided by the firm, the tablet sector has experienced some important developments, which ...
As we blogged about recently the trend for digital editions is up and up for publishers. The new medium is really beginning to take more and more attention away from the hard copy variants.
Whilst at the same time ...
It has emerged that the most read printed publication in the UK is Tesco magazine. The supermarket magazine had a readership of 7.2 million over the last year just edging The Sun with 7.1 readers over the ...
This blog deals with the integration of digital media in the marketing strategy of one of the most popular brands worldwide – Coca Cola. Thus, Coca –Cola has recently launched an interactive digital magazine called ‘Coca-Cola Journey’. According to this 
In this blog, we will analyse how marketers are approaching mobile marketing, its measurement and its implications for the future. This article provides us with updated information on stats that can provide you with a good picture of what is ...
Need to track digital magazine subscriptions?
15 NOV 2012
One of the most important strategies to evaluate your publication’s circulation is that of tracking your digital magazine subscription. This blog deals with the relevance of digital subscriptions in the current market and some key aspects to consider when tracking its ...
A recent article reporting on data collected from 
