In yesterday’s 3D issue blog we discussed the benefits of social media. Today we progress from that to look at the dominant rise and popularity of the social networking site Facebook. We all know Facebook as the social website that allows you to share personal information and photos, watch videos, play games and recommend preferred restaurants, gigs and so on. Its popularity and stature on the internet has ...
The Book Publishing Industry & Social Media
11 JAN 2011
The way readers buy and read their books has changed over the last few years. Social media has got a hold of us all, including the book publishing industry. Readers and authors have made the transition from the traditional paper and hard back copies to a multi media, interactive, digital experience of consuming content.
Publishers are under threat as authors are leveraging rapid changes in communication technology. ...
Using video to bring publications to life
7 JAN 2011
Video is fast becoming a popular way of communicating and sharing information in today’s media dominated world of technology. First radio progressed to television, now print is evolving to video. Video conferencing, video teaching and learning of information and video sharing is a common practice in our daily lives. The use of video has become as influential as text and according to a survey carried out by ...
Digital newspapers and magazines on the Kindle
23 DEC 2010
The Amazon Kindle is a portable e reader that allows users to download, shop for, browse, and read e-books, blogs,magazines and newspapers. The original Kindle made it’s debut onto the digital media markret in November 19, 2007, for US$399 and sold out in five and a half hours. February 23, 2009 saw Amazon release the Kindle 2.
Then in July 2010 Amazon released it’s most recent ...
According to recent figures from Pew Research Centre via emarketer.com digital news consumption online is continuing to grow at a fast rate. ““While the number of digital newspaper readers will continue to grow as digital devices proliferate, the number of print newspaper readers will remain flat or continue to drop.” stated Lisa E. Phillips, eMarketer senior analyst and author of the new report “The Digital News Audience: 24/7 ...
We are all aware of the global presence of Facebook into our offices and homes. Facebook and the likes of Twitter are social communication websites used by millions around the world. They have become marketing and advertising jackpots. Although well adopted by larger enterprises, social media is a channel that can bring significant benefits for smaller businesses by increasing exposure and gaining access to a wider, ...
An article has appeared in the UK Telegraph criticizing publishers for their iPad apps. We all enjoy our favourite magazines but will we all fork out money for the iPad app? Could this be the ...
Pulse chase the Flipboard Market
3 DEC 2010
It seems the competition is heating up in the social magazine area as Pulse, a news reader app for the iPad is becoming more social by releasing a new feature which allows the reader to ...
Is “The Daily” iPad Paper a Failure Already?
26 NOV 2010
Earlier this week we wrote a blog about the new iPad newspaper – The Daily. The Daily will be available for just 99cents a week and every evening at the click of a button, ready in time ...
Infographic: value of existing customers
20 OCT 2010
Customer Acquisition was named as the primary objective by 62.2% of B2B Marketers last year, whilst customer retention was the primary objective or just 20.6%. A very interesting infographic has been published by social media marketing platform Flowtown. The figures certainly ...
