News Corp and Apple’s joint media venture “The Daily” was due to be released on the 19th January 2011. Now it appears that this date was pushed back. Rumours whisper this was due to the technical issues surrounding its new feature of subscription models available through iTunes.
The release of this digital iPad only subscription paper is greatly anticipated in the publishing world, mainly because of the impressive team behind the birth of this publication. In a previous blog at 3D Issue in December 2010 we reported on the effort that Murdoch and Jobs went to in order to create an elite team of 100 strong journalists to compose The Daily. All this is taking place from News Corp headquarters are situated in New York.
Mentioning this The Daily will have to strive to hit highly expected revenue targets in order to cover the staffing expenses. Not to mention Apple’s 30% cut of the profits. That alone leaves just 71 US cents of the 99 US cents subscription fee to play with.
So how exactly is The Daily going to make their profit? Smart marketing seems to be the obvious option. News Corp will need to compete with highly popular iPad magazine apps like Wired to capture the consumer market. The Daily needs to identify potential customers, satisfy these customers with diversive, compelling and consuming content and then most importantly they need to keep these customers. They have their work cut out for them!