The survey was carried out between May and July of this year, and the % rates are worth noting 40% of the tablet users were more likely to take notice with 55% more likely to respond to an add.
41% of E-Book reader device owners were likely to act on that call to action view a video or look at multiple pages of an ad if available.
As reported here today this is probably due to the fact that the tablets are viewed as being more interactive generally, also the colour screen’s help.
These stats are sure to change as the eBook reader becomes more invloving – also this indicates the more interactive nature of the Tablet again over the eBook reader.
Not really surprising that the iPad or Samsung Tablets are more likely to see an action on an advert than the Nook, or is it?