A survey conducted by The Audit Bureau of Circulations and its digital subsidiary, ABC Interactive, of print publisher members has been carried out to discover how they are planning and developing mobile initiatives.
- Apple continues to be named as the number one e-reader manufacturer to impact the publishing market, with Google/Android in a strong second place.
- Charging for content continues to be an area of experimentation with 43% of consumer magazines currently charging for mobile apps, followed by 39& of business publications and 21% of newspapers.
- Publishers seem positive about profiting from mobile content with 37% anticipating mobile to considerably impact revenue within just two years.
- The survey respondents recognized the opportunity for mobile content to significantly increase web traffic, 75% believe that mobile will be responsible for a 5% to 50% increase within two years.
Speaking of the survey Michael Lavery, ABC president and managing director said “The mobile market presents extraordinary possibilities for publishers and advertisers alike and both groups are seeking ways to capitalize on the many opportunities,” He also noted that publishers were at very different stages in the mobile strategies “Many magazines and newspapers are already implementing their plans and tweaking their offerings while others are following close behind.”