Sounds easy enough but the power of listening should not be under estimated! There is now no excuse to tune in and find out what makes your audience tick. By implementing some simple social media monitoring activities you can instantly listen and track interests, opinions and insights amongst communities you can understand better and start to engage your audience by using this knowledge to create really relevant content.
2. Encourage feedback
There are many places you can ask for feedback, for example through surveys, email, website, social media and even from within your digital publication. Readers can give invaluable feedback which can then be put into practice to better future publications. There may be a few minor tweaks that can be made that will make a huge difference to the satisfaction of your readers. If you don’t ask, you could be oblivious of their issues.
3. Keep abreast of technological developments
Technology is continuously evolving and therefore so is the customer’s expectations. Digital publishing has moved on at such a progressive rate these last few years and is set to continue, so it is important that your digital editions continue to meet these expectations.
4. Create unique content
Readers now have so much choice, by a simple search using just a few key words readers, are presented with a number of articles, news and opinions. To enhance the value of your digital content – be unique! Stand out from the other choices presented to the reader. It is the unique articles and content on the web that makes the reader want to share this publication or article amongst their social networks – benefitting both them and you.
5. Make it easy
Your digital publication should be made easy – easy to read, easy to access and easy to share. Optimise the content for web reading, allow readers to download offline editions to read at their own pace and enable them to share by sending to friends.